Heather Sherman, Aldenham School’s Marketing manager, shares her learning from a recent course she attended on Social Media. Heather runs Aldenham School’s Facebook presence here and you can find @AldenhamSchool on twitter here
I attended a Social Media Course at the Wenta Business Centre in Watford www.wenta.co.uk aimed at beginners/intermediate users from local businesses. Some of the things I learned:
- Social Media is about becoming a ‘Trusted and Knowledgeable friend’. An excellent way to directly engage with communities. Keep it fresh, keep it relevant and most of all keep it social. It is free!
- Don’t panic, you are not expected to use every social media. Choose a couple of relevant ones and do them well.
- The best networking platforms where people are most likely to find you include: Facebook, LinkedIn and Google Plus. Favoured social sites include Facebook, Twitter, LinkedIn, Pintrest, YouTube and Instagram.
- Flickr is a Google friendly site for sharing video and photos, excellent for promoting brands.
- Facebook Insights gives stats on when people are busiest looking at your company, which is a good indication of the best time to post messages/tweets.
- HootSuite is a social media dashboard (3 tabs are free) which has the advantage of posting to multiple social networks. It offers scheduling, multiple postings and visibility of all your social media platforms in one place and is useful to track mentions of the School as well as analyse online activity. This is something which I wanted to learn more about and I’ve already started using it.
- Tumblr is a favoured blogging site with teenagers. WordPress (free resource) is the best platform to blog and the choice for web designers.
- Although YouTube is the best way to host videos, Vine is an excellent platform to share 7-second video clips on Twitter and Facebook which is good for viral advertising or product launches. Note: ‘a branded Vine video is four times more likely to be seen than a regular branded video.’
We covered a lot more but these are the points that stood out for me. I won’t be using all of them but it’s certainly good to have a better feel for what’s available. In my opinion it was a well organised workshop, and good value for money @ £65. For more information head to http://www.wenta.co.uk/training-and-events